By going online in India, Zara can finally reach fashion-forward shoppers outside the metros — Quartz

For over five years now, 25-year-old Roshni Aditya has been planning her holidays around shopping. Aditya, who heads a family business in Kolkata, is a big fan of Zara, which is yet to set up a store in that city. So she’s particularly happy about the launch of its online store. “It’s a relief to…

via By going online in India, Zara can finally reach fashion-forward shoppers outside the metros — Quartz

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